Websites, Landing Pages & Microsites
Why should you have a nice looking website?
With internet use on the rise, having a visually appealing website and a quality website is important to the success of you brand. People search the internet for businesses, products, services, etc. If someone needs to find information, they are most likely going to rely on the internet and find it. If your website is hard to find, then you will risk losing a potential client. When they search for something you offer or specifically for your business, you want to show up- and not just show up- but show up and look good!
Your website is your business card, think of it as your virtual store. It is often your first impression you give potential customers and based on what they see, they will determine if they want to shop with you. People are looking at it and are forming an opinion about the business based on it. If they found you through a search or through a link a friend gave them, your website will be your first point of contact with them. Before they even see your store or talk to your staff, they will see your website. You want that first impression to be a good one.
What makes up a quality website?
A quality website is clean, well-organized, easy to navigate, clear/concise, modern (in terms of style and layout), functional, branded, and motivates the visitor to do business with you. Information such as location, phone numbers and email address must be very visible and on each page. Make sure that all of you social media links are working properly and your profile is up to date. People want a quick solution to their problem or a quick answer to their question. Make it easy and visually appealing to them so they will want to do business with you.
You should test your website to make sure it looks right and functions properly across all browsers. A quality website must also look good from a mobile device. The current trend of increasing mobile use to access the internet means that you should have a quality, well polished view of your website from a mobile device. This means it has no spelling or grammatical errors, no blurry pictures, uneven fonts, big red bold letters, ect. Your content is complete and visually appealing!
Landing Pages and Microsites are extensions to your website. It allows you have a call to action or promote a specific topic. If your purpose is to gain more contacts or lead generation capability a nice landing page or microsite will help. Like a website, it should be visually appealing, clear, concise and good quality.
If you have more questions or would like for us to analyze your current online brand, please reach out! We will be happy to help.